Wednesday, February 5, 2014

TaskRabbit is the New Recruiting Model

Image from TaskRabbit, Inc.
Have you heard about the company Task Rabbit? Basically it is a site (https://www.taskrabbit.com/) where you can post a task you want done: Walk the dog, pick up laundry, or wash your windows. You name it, you can post it. But there are no employees sitting behind the scenes waiting to be tasked to do your chore. Instead it is an open market exchange where people post a task and other people (just everyday people) bid on doing the job for you. I read that the # 1 task requested in TaskRabbit is building your Ikea furniture. (I think my wife would agree with that after the last time she had me build something…I don’t understand why she thought it was bad to have a lot of leftover parts).

There is a lesson in the TaskRabbit model for recruiting. And this lesson may be in both how you recruit and whom – or should I say what – you recruit.

First – how you recruit. Recruiters talk about the importance of networks, but in reality act either like islands and do all the work themselves, or act like King Edward VIII and abdicate their role to third party recruiters. But there is a better way and TaskRabbit has a hint of that better way. Get someone to help you. Both recruiters and employees have a vast network of people who you can ask for help. Employee Referral Linking Solutions like Innotrieve’s Referral Link is a great example of one of these solutions. With these tools you can quickly find people in the vast network of connections you have that might either be interested in the open job you posted, or know someone who is. Let your employees help you find the resources you need.

The second trend is who you recruit. Most companies, especially big companies think they need full time help. Yes, there is a trend to do more contracting, but that is the lazy way out. Companies should use the network of contacts that their employees have to create a grand marketplace of talent. What do you think it would be like if IBM or Cisco, or GE had a Task Board, where everyday people could simply bid on a task? Would the world come to an end? Would we blame it on Obamacare?  No, we’d simply get a good task done by someone we don’t know.


My bet is that we will all use advanced employee referral solutions to connect us to a bigger world, and we will all be better for it.